Will Flow Experience Lead to Better Outcomes in Online Shopping?
نویسندگان
چکیده
This paper reports the results of a study examining users’ perceptions of flow and outcomes in online shopping. Three characteristics of flow activities and six dimensions of flow are predicted to affect outcomes as measured by perceived usefulness, pleasure, and behavior intentions. Results show that flow affects all outcome measures. Implications for future research and practice are discussed.
منابع مشابه
E-shopping and in-store shopping status in Tehran: Can e-shopping reduce traffic in the future?
Nowadays Information and Communication Technology effects on all aspects of human activities, such as teleworking, electronic commerce, electronic banking, electronic learning, etc. the most of these services can prevent unnecessary travels in cities especially in rush hour. The aim of this study is to explore the frequency of electronic shopping and in-store shopping in Tehran, according to ge...
متن کاملFacilitating Flow in the Internet Shopping Experience
The Internet has impacted how we shop. This dissertation focuses on opening the black box of consumer experience in online retailing environments. In order to do so, a microscopic approach is used to detail the processes and internal states of a customer when interacting with a commercial web site. Based on previous research from related fields, a new concept of Shopping Experience is proposed ...
متن کاملOptimal Experience in Online Shopping: the Influence of Flow
This research investigates the influences of product presentation modes, decision behaviour and the consumer experience on Internet shopping. The growth of online shopping brings with it cognitive challenges for consumers attempting to assess large numbers of options in purchase decisions. Further, there is little guidance for vendors in terms of presenting large numbers of product. In this stu...
متن کاملBarriers and Crucial factors affecting Iranian consumer mind during online shopping
E-commerce has made life simple and innovative of individuals and groups consumer Behavior in online shopping is different from the physical market where he has access to see the product. The purpose of the research was to study the consumer behavior in online shopping of electronics especially in Iran. Primary data was collected through the questionnaire survey and by emails from personal cont...
متن کاملINVESTIGATION OF BARRIERS AND REQUIREMENTS AFFECTING E-SHOPPING BEHAVIOR OF CUSTOMERS IN THE BOOK MARKET
<span style="color: #000000; font-family: Tahoma, sans-serif; font-size: 13px; font-style: normal; font-variant: normal; font-weight: normal; letter-spacing: normal; line-height: normal; orphans: auto; text-align: justify; text-indent: 0px; text-transform: none; white-space: normal; widows: auto; word-spacing: 0px; -webkit-text-stroke-width: 0px; display: inline !important; float: none; backgro...
متن کاملذخیره در منابع من
با ذخیره ی این منبع در منابع من، دسترسی به آن را برای استفاده های بعدی آسان تر کنید
عنوان ژورنال:
دوره شماره
صفحات -
تاریخ انتشار 2008